Alphabet Fitness Gets Kids OXYGENATING Brain & Body While Learning Their ABCs!

John Medina, author of Brain Rules will be the keynote for the 2015 SHAPE National Convention, Seattle, WA (Mar. 17-21)

We are thrilled that his very 1st Brain Rule confirms the need to move to oxygenize the brain…increasing neuron creation, survival, and resistance to damage and stress.

Excerpt from his Book:


Rule #1: Exercise boosts brain power.

The human brain evolved under conditions of almost constant motion. From this, one might predict that the optimal environment for processing information would include motion. That is exactly what one finds. Indeed, the best business meeting would have everyone walking at about 1.8 miles per hour.

Researchers studied two elderly populations that had led different lifestyles, one sedentary and one active. Cognitive scores were profoundly influenced. Exercise positively affected executive function, spatial tasks, reaction times and quantitative skills.

So researchers asked: If the sedentary populations become active, will their cognitive scores go up? Yes, it turns out, if the exercise is aerobic. In four months, executive functions vastly improve; longer, and memory scores improve as well.

Exercise improves cognition for two reasons:

  • Exercise increases oxygen flow into the brain, which reduces brain-bound free radicals. One of the most interesting findings of the past few decades is that an increase in oxygen is always accompanied by an uptick in mental sharpness.
  • Exercise acts directly on the molecular machinery of the brain itself. It increases neurons’ creation, survival, and resistance to damage and stress.